Duolingo's Slightly Unhinged, But Personable Mascot
As the daughter of a German immigrant, I find it essential to understand the German language to communicate with at least half of my family and connect with a part of my cultural identity. Taking a class is one way, but I have also taken another approach; having a language-learning app on the go. That is why I have used Duolingo for almost a decade, and I'm not the only one. So, what makes Duolingo such a popular app for those who want to become bilingual? According to its website, Duolingo's value proposition is "Learn a language free. Forever." The app allows its users to take a 5—to 15-minute lesson a day in a language of their choosing. Duolingo users note that it constantly sends notifications to remind them to take their daily lessons, often in a rather persistent tone. Arguably, this rather aggressive tone signals the marketing ploy that Duolingo follows, having a personal and relatable connection to the audience. The Inc. article, "4 Lessons From Duoling...